I am a dedicated professional with a passion for both business and sociology. Armed with a degree from Texas Woman's University in both of these areas, my academic background has shaped me into a versatile individual who excels in the ever-evolving world of social media. For over a decade now, I have been deeply immersed in the social media industry, witnessing its transformative power and leveraging its potential to drive meaningful connections and engagement. Currently serving as a Social Media Lead, I take immense pride in my role, where I harness my knowledge and expertise to strategize and execute successful social media campaigns. I have the pleasure and opportunity of creating tailored social media strategies for The Buchbinder Group that help them stand out in a crowded market and connect with their target audience on a deeper level. Together, we explore emerging platforms, tools, and analytics to ensure that my strategies remain cutting-edge and effective for our clients.